Ironbelly Tech

Reputation Management & Social Media Manager

The Reputation Management & Social Media Manager role is responsible for driving reputation management and social media content strategy. This role will oversee and drive reputation management and social media platforms for the company, create KPIs, monitor metrics and focus on key insights to help make strategic marketing decisions. The position will review social media and reputation management to ensure a clear brand voice for the company as well as conduct social listening to keep on top of trends and key themes. In addition, this role will drive and curate content for social media channels, analyze the effectiveness of programs and initiatives, manage agency relationships, review metrics, and other projects as assigned. This role will also be responsible for managing the company blog, content, KPIs

Education and Experience Qualifications:

2+ years of experience in online reputation management
Social media content for B2B/B2C audiences, as well as search engine optimization
Experienced in social media platform analytics (e.g. LinkedIn, Twitter, Facebook), Google Analytics and using digital metrics to refine and optimize content to support business objectives
Ability to collaborate with multiple cross-company teams

Responsibilities:

Own and drive reputation management and social media initiatives from beginning to end – create all project plans, manage timelines and report out on metrics and findings
Create briefs for content that may be produced with 3rd party vendors for video and social graphics and manage 3rd party vendor relationships
Provide updates on performance against Digital KPI’s and benchmarks and communicate findings/recommendations to the teams to help support their success
Oversee, approve and monitor all responses on Yelp, Google, Facebook and other web platforms for reviews
Provide strategy to engage employees and drive interaction on-site such as Glassdoor
Project management support for reputation management and social media. This includes maintaining a social media marketing calendar
Create and update content on social media channels: copy, images, etc.
Manage and execute reputation and social media campaigns including both organic and paid campaigns
Manage Ironbelly Tech blog content and content calendar – sourcing of new content with freelance writers and services
Manage Google My Business and Yelp listings for all communities (including hours, copy, photos, etc)
Report out on analytics and business insights
Conduct competitive research as well as keep-up-to-date on industry trends
Other duties and special projects as assigned by supervisor

Job Types: Full-time, Contract

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